An AI Model is a virtual model created for your brand: a person who does not exist, with their own features, personality and identity, starring in your photos and your videos. The same face in every piece.
In fashion it solves something very specific: showing the garment worn, in any setting, with no casting and no shoot.
How it differs from putting a model in a photo
An image or a video can include a person created for that piece. That face works for that piece: it is not exclusive and we do not commit to repeating it.
The AI Model is something else. It is the face of your brand: it repeats across all your content and nobody else can use it, not even GROS on its own channels.
How it is created
- You fill in a short brief with how you picture it.
- We show you five face portraits, created from scratch.
- You choose one.
- We refine it with you, with no limit on rounds, until it is the one you are looking for.
- We dress it in your brand's looks.
What you receive
The portrait of its face, its identity sheet in three views and the looks generated. And an exclusivity commitment document: GROS does not use that model with any other client.
How you pay for it
Once, and you reuse it forever. The photos and videos you make with it are quoted separately, like any other piece.
And the voice too
The AI Voice is the same thing for sound: your brand's voice, always the same, in the languages you need. It can be bought on its own, without an AI Model.
What it is for in a fashion brand
So that your catalogue, your social channels and your campaigns have the same face season after season, with your garment in any setting. In product video, spot and UGC, and in Studio, Lifestyle and Creative images.
See it
On the fashion page you can see garments in image and in video, and on the bridal fashion page, dress, veil and shoes. The cosmetics catalogue has examples of the AI Model and the AI Voice.
If you want to talk about yours, book a meeting.
