Selling off-plan means selling something that cannot be photographed yet. A render shows it. With AI, that same render becomes an image you can't tell from a photograph.
At GROS we do this for developers, real estate agencies and interior design studios. Here is what can be done when the property does not exist yet.
From render to photo
Render to Real Photo. The render becomes an image you can't tell from a photograph, with believable light and materials. It is the piece for selling off-plan.
Finishes, before they are made
Building Materials. Try out finishes without making them: the same space in marble, in wood, in glass. Each material is one image, to compare and decide.
From plan to product
Product Design. From 3D or 2D plans to the finished image, or the redesign of a product by changing its colour or material. Every project is planned to measure.
The build, on video
- New Build Construction. On the empty plot the building rises until it lands exactly on its photo or render. 15 seconds.
- Product Showcase. A video presenting the rooms of a space, with or without people. To show it quickly and clearly.
- Real Estate Advertising Spot. The ad for a property or a development, with creative direction, voice, subtitles and character.
What you need to send
The render or the plans, and your brand identity. That is enough to start.
How it is delivered
In a private online gallery. You review it, ask for changes on any piece and download the images as JPG, PNG or WebP and the videos as MP4. Every project includes two rounds of revisions, and what we produce for you is for the exclusive use of your brand.
And if the property already exists
Then what you need is something else: showing a renovation before it starts, bringing an empty space to life or improving the photo you already have. We explain it in Virtual home staging with AI for real estate.
See it with real examples
On the Real Estate page you can see the before and after, and its catalogue has each service with its examples.
If you want to see it with one of your developments, book a meeting.
