An AI product video is produced without a shoot: no camera, no set and no moving the product. We start from your photos and your brand, and deliver the finished video.
But "AI video" is not one single thing. At GROS we tell videos apart by what they do, not by where they are published. A reel is a delivery format; what changes from one video to another is the work behind it.
The four types, by what they do
- Basic Video: point out. One or two scenes to say one single thing: the ingredients, a texture, a benefit. No script and no voice, with ambient music and the sound of the product itself.
- Product Video: show. The product is the centre, developed with concept and context, across several edited scenes. Music included.
- UGC: talk. A person gives their opinion, shows the product, explains its features or applies it. Voice and character included.
- Advertising Spot: tell. The complete, professional video: script, narrative arc, and bespoke voice and music.
How to know which one you need
Ask yourself these questions, in order:
- Is the centre a person giving their opinion or showing the product? It is a UGC.
- Is there a story, with a script and creative direction? It is an Advertising Spot.
- Is the product the centre, with an idea, a context and several scenes behind it? It is a Product Video.
- Are one or two scenes enough to point out one thing, with no script and no voice? It is a Basic Video.
A quick test to tell a spot from a product video: if you can describe the video without naming the product, there is a story, and it is a spot.
The short pieces
Three pieces do not compete with the ones above, because they are something else:
- 360°. A full rotation of the product on a solid background. For the product page and social media.
- Montage Video. Each image is animated into a short clip and they are all edited together with rhythm and music.
- Logo Animation. Your animated logo to open or close your videos.
What you need to send
Photos of your product from several angles and your brand identity. For a Basic Video we also ask for the step-by-step of how the product is used: that is where its sounds come from, and they are not made up.
The format is decided before producing: vertical or horizontal. Each video is produced in one format.
How it is delivered
In a private online gallery, as MP4. You review it, ask for changes and download. Every project includes two rounds of revisions.
See it in motion
The cosmetics catalogue has an example of each type of video. And on the cosmetics and food and drink pages you can see them in context.
If you want to see it with your product, book a meeting.
